
We begin at your table.
We look at what people ask for, what brings them back, and what makes your work yours.
Shopify stores for people who make things
A thoughtful online home for the business you have already built by hand. Designed and built with you, from first conversation to launch.

Made for the makers
Why your own store matters
The connection you build across a market table should not disappear when the market closes. Give people one beautiful place to find you again.
From a first hello to a familiar name
Your brand. Your customer relationships. Your next sale.

Meet the builder
I’m Chris, a solo developer in Effingham, Illinois. I’ve spent Saturdays behind a market table myself, selling incense and getting to know the people who make things for a living.
I started VendTheWeb because those businesses deserve an online home with the same care and personality as the work on their tables.
I handle the design, setup, launch, and little fixes after it goes live. You’ll always know who is building your store.
Tell me what you’re makingProfit calculator
Put in your real numbers. It compares marketplace fees with Shopify’s Basic plan and card processing.
Etsy charges $0.20 to relist each item that sells, and $0.20 every four months for each unsold listing.
Monthly savings
$0
Free course · 69 lessons
A click-by-click course for market vendors and makers who want to sell online without hiring anyone. Read it here, at your own pace. It’s free, and no tech experience is needed.
10 modules and a bonus, from setting up Shopify to launch day and your first orders.
Start the free courseFree with an email sign-in link, no password. Signing up also gets you occasional emails from me about selling online. Unsubscribe anytime and you keep your access.
How it works
We take what works in person and give it a place to grow online.

We look at what people ask for, what brings them back, and what makes your work yours.

I turn your products and story into a Shopify store that is clear, useful, and easy to shop.

Give market regulars a place to return, share new work, and take your first online orders.
A look at the work
Made-up products. Real Shopify work.
Cultured Fire is a fictional food business I built to show what I can do. The products are imaginary; the theme, sections, layout and store structure are real.
Open it on your phone too, and get a feel for the care I’d bring to your store.
Now welcoming founding clients
I’m building the first VendTheWeb client stores at a founder rate, with one person doing the work from start to finish.Ask about a build
Ways to work together
Each build is scoped around your products, your customers, and where you are now.
$1,000
For vendors launching their first Shopify store.
$2,500
For sellers with a growing audience and a store that needs to keep up.
$5,000
A custom build for brands with needs beyond a template.
Marketplaces are great for reach but terrible for ownership. You don't control the customer relationship, fees compound as you grow, and the platform can shut you down or change the rules overnight. A Shopify store doesn't replace those channels. It gives you a home base that you actually own, where repeat customers don't get siphoned into competitor ads.
Two easy ways to begin
Have a store? I’ll send three specific improvements within 48 hours. Planning something new? Tell me what you need and I’ll suggest a practical next step.